26% of U.S. households either owns or plans to own a high-definition television in the 2006.
Most men (70 %) are interested in purchasing an HDTV with either large - 51 inches and above - or medium - 37 to 50 inches - screen sizes, while 76 % of women lean more towards a smaller size screen.
However, 53 % of the men and 52 % of the women reported that the living room is where they would most likely watch their new HDTV.
The survey of 1,061 U.S. adults has a margin of error of plus/minus 5 percent.
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