HDTV Television

The Universal Home Entertainment is facing increasing pressure to release titles on the Blu-ray high definition disc format.

Though Universal remains the only studio supporting HD DVD exclusively, Envisioneering Group guru Richard Doherty believes that “there is a lot of persuading going on right now” from Blu-ray supporters.

Though there are many signs that Blu-ray has the advantage, HD DVD isn’t dead in the water yet. For example, Toshiba claims 70% of the European market for standalone high definition players, and HD DVD has pushed out more titles than Blu-ray in quarter 2 of 2007.

Though Universal wouldn’t have to abandon HD DVD, the investment required to produce Blu-ray movies may currently be too great.